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Kelly McIvor

The Mobile Call-To-Action

Posted on by Kelly McIvor

Few people like being told what to do; taking orders. We like to think we know what we are supposed to do and have the personal autonomy to do it or not do it. We’ll take action when we’re ready … Continue reading

Atomic Raises $2,000 in 10 Minutes For NDOA

Posted on by Kelly McIvor

Last Friday, June 8, Atomic attended the spring conference of the Northwest Development Officers Association (NDOA) in Bellevue, WA. The goal was to test-drive our mobile fundraising product, TapFunder. While the finishing touches are still being applied to the online … Continue reading

3 Easy Ways to Get Started in Mobile

Posted on by Kelly McIvor

In an ideal world every forward-thinking business owner and marketer would be going through a well thought out process of developing a comprehensive mobile strategy. They would start by defining their customers and setting their objectives. Then they would identify … Continue reading

Atomic on the Talk-Show Circuit

Posted on by Kelly McIvor

Kelly and Jon recently went down to the Seattle studios of KKOL radio (AM 1300) to talk mobile marketing with Robbin Block, host of the popular show Minding Your Business. KKOL is part of the Wall Street Business Network. You … Continue reading

5 Ways To Fail With SMS Marketing

Posted on by Kelly McIvor

Text messaging, while not the ‘shiny’ object many see in apps, is a powerful marketing medium. The connection it can facilitate with a person can be a strong one that drives them to act. And by now we all should … Continue reading

SMS Will Never Die

Posted on by Kelly McIvor

I often get asked if I think SMS is on its way out, dying as a channel. People cite the growth of smartphones, mobile email, mobile IM and applications that mimic the feel of text-messaging and even enhance it by … Continue reading

Develop Your Mobile Email Strategy

Posted on by Kelly McIvor

Late last year comScore released research that indicated 30% of all mobile subscribers use their device to read email. That was almost a year ago. New numbers have yet to be published by comScore but with smartphone penetration up 40% … Continue reading

Marketers, Put Down Your Smartphones

Posted on by Kelly McIvor

Over the course of the last several weeks the graduate students in my Mobile Media class at the University of Washington have been seeking out and participating in dozens of mobile marketing campaigns. The idea is to get out there … Continue reading

Gamification Can Drive Mobile Engagement

Posted on by Kelly McIvor

I’ve been reading a lot lately about how the use of games as a means of marketing can drive increases in consumer engagement. It’s known as ‘gamification’. ¬†Guy Krief of Upstream defines it this way in his August 10, 2011 … Continue reading

With Mobile Offers Personalization Is Crucial

Posted on by Kelly McIvor

Recent research by Upstream Systems and Luth Research has presented us with another blog-able topic: mobile offers. According to their research, “..respondents indicated that mobile advertisements that are tailored to their ‘tastes and interests’ far out-perform other offers that are … Continue reading