In an ideal world every forward-thinking business owner and marketer would be going through a well thought out process of developing a comprehensive mobile strategy. They would start by defining their customers and setting their objectives. Then they would identify … Continue reading
Kelly and Jon recently went down to the Seattle studios of KKOL radio (AM 1300) to talk mobile marketing with Robbin Block, host of the popular show Minding Your Business. KKOL is part of the Wall Street Business Network. You … Continue reading
Text messaging, while not the ‘shiny’ object many see in apps, is a powerful marketing medium. The connection it can facilitate with a person can be a strong one that drives them to act. And by now we all should … Continue reading
I often get asked if I think SMS is on its way out, dying as a channel. People cite the growth of smartphones, mobile email, mobile IM and applications that mimic the feel of text-messaging and even enhance it by … Continue reading
Late last year comScore released research that indicated 30% of all mobile subscribers use their device to read email. That was almost a year ago. New numbers have yet to be published by comScore but with smartphone penetration up 40% … Continue reading
Over the course of the last several weeks the graduate students in my Mobile Media class at the University of Washington have been seeking out and participating in dozens of mobile marketing campaigns. The idea is to get out there … Continue reading
I’ve been reading a lot lately about how the use of games as a means of marketing can drive increases in consumer engagement. It’s known as ‘gamification’. Guy Krief of Upstream defines it this way in his August 10, 2011 … Continue reading
Recent research by Upstream Systems and Luth Research has presented us with another blog-able topic: mobile offers. According to their research, “..respondents indicated that mobile advertisements that are tailored to their ‘tastes and interests’ far out-perform other offers that are … Continue reading
SMS has a bad rap. It’s misunderstood and misused by most marketers, who are more attracted to shiny objects (i.e., iPhone apps). Let me explain. The Misunderstanding The misunderstanding starts with not acknowledging the fact that nearly all mobile phones are … Continue reading