Text messaging, while not the ‘shiny’ object many see in apps, is a powerful marketing medium. The connection it can facilitate with a person can be a strong one that drives them to act. And by now we all should … Continue reading
I often get asked if I think SMS is on its way out, dying as a channel. People cite the growth of smartphones, mobile email, mobile IM and applications that mimic the feel of text-messaging and even enhance it by … Continue reading
Late last year comScore released research that indicated 30% of all mobile subscribers use their device to read email. That was almost a year ago. New numbers have yet to be published by comScore but with smartphone penetration up 40% … Continue reading