Kelly and Jon recently went down to the Seattle studios of KKOL radio (AM 1300) to talk mobile marketing with Robbin Block, host of the popular show Minding Your Business. KKOL is part of the Wall Street Business Network. You … Continue reading
Text messaging, while not the ‘shiny’ object many see in apps, is a powerful marketing medium. The connection it can facilitate with a person can be a strong one that drives them to act. And by now we all should … Continue reading
I often get asked if I think SMS is on its way out, dying as a channel. People cite the growth of smartphones, mobile email, mobile IM and applications that mimic the feel of text-messaging and even enhance it by … Continue reading
Late last year comScore released research that indicated 30% of all mobile subscribers use their device to read email. That was almost a year ago. New numbers have yet to be published by comScore but with smartphone penetration up 40% … Continue reading