What We’ve Done

It’s our horn, and we’re gonna toot it!

Nancy Drew TXT Challenge Her Interactive Inc.

Components: Strategy, SMS, gamification, mobile web, social media, mobile coupons, mobile CRM

Primary Goals: Gauge customer interest in mobile and create a user device profile report.

Seconary Goals: Drive sharing of challenge link on Facebook and increase online game sales through mobile couponing.

Execution: Atomic and Her Interactive created a 10 question Nancy Drew quiz game delivered via SMS with mobile web and social media tie-ins.

Results: Average player engagement exceeded 60 minutes, 76% of players opt-ed in to receive future messages, and 44% posted Her Interactive URL to Facebook.

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Fashion Show & Mobile Pledge Event Today’s Hope

Components: Mobile Pledging, SMS, Mobile Web, Integration

Goal: Solicit additional charitable donations via SMS.

Execution: Event attendees pledged donations via SMS. Upon pledge completion, donor received completion link to PayPal Mobile via SMS, as well as a PayPal donation link via email. Organization accessed real-time report to monitor pledges and donation completion, and followed up via email, SMS, and/or phone call with donors who have not completed their donations.

Results: 32% of attendees made a mobile pledge in addition to the charitable entry fee they paid to attend the event.

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JetNet Alerts JetNet Inc.

Components: SMS, Integration

Goal: Alert customers of new jet inventory for sale.

Execution: Connect JetNet’s inventory system to Atomic Mobile’s message processing engine.

Results: World-wide, real-time, automated message delivery.

 

Brand Experience