Direct-to-Cell

Weekly telecom intelligence reports covering Direct-to-Cell from Atomic Mobile.

Week of March 2–7, 2026

Telecom Intelligence: Week of March 2, 2026

Mobile World Congress in Barcelona set the agenda for the entire month, and the loudest story on the keynote stage was not a carrier. SpaceX rebranded its direct-to-cell service as Starlink Mobile, disclosed 10 million monthly active users, and set a target of 25 million by the end of the year. Three days later, T-Mobile's CEO publicly rejected the idea of hosting a Starlink MVNO on his network, which tells you the carriers understood exactly what the rebrand meant. Meanwhile EchoStar closed the book on its fourth-carrier ambitions, reporting year-end results as a self-described hybrid operator that sells spectrum and rides on AT&T's network. On the MVNO side, Juniper Research sized the global market at $54 billion by 2030, and a four-company consortium launched at MWC to industrialize how new MVNOs get to market. Apple rounded out the week with the iPhone 17e, putting Globalstar-powered satellite messaging in a $599 phone.

Week of December 16–21, 2024

Telecom Intelligence: Week of December 16, 2024

The satellite era got a signup page. T-Mobile opened beta registration for its Starlink direct-to-cell service on December 16, inviting ordinary customers to test satellite texting on the phones already in their pockets, while the same day in Brussels the SpaceRISE consortium signed the 10.6 billion euro concession to build IRIS2, Europe's sovereign answer to the constellations it does not control. Two days later CISA told the government's most targeted people to stop trusting carrier voice and SMS altogether and move to end-to-end encrypted apps, the bluntest official verdict yet on the Salt Typhoon aftermath. And SoftBank's Masayoshi Son stood next to the president-elect and pledged 100 billion dollars for American AI infrastructure, the kind of number that eventually lands on networks.

Week of November 25–30, 2024

Telecom Intelligence: Week of November 25, 2024

The dead zone got a death sentence. The FCC issued its first-ever license for supplemental coverage from space, authorizing SpaceX's Starlink satellites to serve ordinary T-Mobile phones over the carrier's own spectrum, the moment satellite-to-phone service went from experiment to regulated commercial reality. The same day, half a world away, Huawei launched the Mate 70, its first phones running an operating system with no Android ancestry, and by Thursday Australia had passed the world's first law banning under-16s from social media, dropping the age-verification problem into every platform's lap.