Insights & News
Stay up to date with the latest in telecom innovation, industry trends, and company updates.
Your MVNO Needs Better APIs | Atomic Mobile
The next generation of MVNOs will not differentiate themselves by having more buttons in a dashboard. They will differentiate themselves by what they can build, automate and integrate.
Connectivity Should Be Part of the Safety Net
Connectivity can be a lifeline, but technology can also create unintended risks. During Domestic Violence Awareness Month, we challenge the wireless and technology industries to keep safety, privacy, independence, and reliability at the center of what we build.
The Future of Connectivity Is Network-Agnostic | Atomic Mobile
The future of wireless isn't about choosing the best carrier. It's about making that choice disappear. As eSIM, private 5G, Wi-Fi and satellite converge, connectivity is becoming an intelligent, software-driven resource.
The MVNO Churn Problem: Why Adding Subscribers Isn't Enough
Subscriber growth gets the attention, but churn determines how much of that growth an MVNO actually keeps. Here is why retention can matter more than gross additions.
Apple vs. Samsung: Nobody Cares Who Built the First Foldable
Samsung is mocking Apple for arriving late to foldable phones. There is just one problem: Samsung wasn’t first either. The history of foldables offers a bigger lesson about innovation, timing, and owning a category.
The $10 Wireless Plan Isn’t a Business Model
Low prices can attract wireless subscribers, but price alone rarely creates a durable MVNO. As data consumption, acquisition costs, and customer expectations increase, the strongest wireless brands are building around value, distribution, and customer relationships instead.
Your Brand Already Has Customers. That Changes the Economics of Wireless.
Launching a wireless company from scratch can require significant customer acquisition, infrastructure, and operating investment. But brands with existing customers start from a very different place. Here’s why adding wireless can reach break-even surprisingly quickly.
How Many Subscribers Does an MVNO Need to Be Profitable?
There is no magic subscriber number that makes an MVNO profitable. The answer depends on contribution margin, fixed costs, customer acquisition, churn, and the value wireless creates for the broader business. Here's how to calculate your MVNO's real break-even point.
What Happens When Your Phone Can Use Any Mobile Network?
Today, losing your mobile network often means losing your connection. But what if software could automatically move communications across cellular, Wi-Fi, secondary eSIMs and satellite? The next evolution of wireless may make the underlying network nearly invisible.