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Acquisition Tracker
Announced July 1, 2022

Swoop acquires Moose Mobile

Acquirer
Swoop
Target
Moose Mobile
Deal Value
$16M (A$24M)
Status
Completed
Announced
July 1, 2022

What happened

Australian broadband challenger Swoop announced the acquisition of Moose Mobile, a Queensland based MVNO running on the Optus network, in a cash and shares deal worth around A$24 million. The deal gave Swoop an established national mobile subscriber base to pair with its fixed wireless and fibre footprint.

Why it matters

Broadband players buying MVNOs to bundle mobile is a pattern that repeats across markets. Moose gave Swoop an instant mobile base to cross sell into its broadband customers, the same logic that drives cable mobile bundles in the US and Europe.

MVNO
Australia

Source: Swoop (ASX announcement)