Boost Infinite launches in United States
- Brand
- Boost Infinite
- Market
- United States
- Country
- United States
- Region
- North America
- Host Network
- DISH Wireless, AT&T and T-Mobile
- Segment
- Postpaid / hybrid network
- Launched
- December 7, 2022
What happened
DISH opened an invite-only beta for Boost Infinite, its $25-a-month unlimited postpaid brand — the retail centerpiece of its bid to become America's fourth facilities-based carrier, running on DISH's own 5G network supplemented by AT&T and T-Mobile coverage.
Why it matters
Boost Infinite was the retail test of whether the government-engineered fourth carrier could actually win subscribers. A $25 flat unlimited price undercut the big three's postpaid tiers and pressured the value segment MVNOs live in — but the slow, invite-only start foreshadowed how hard building retail momentum on a new network would be.
Source: Fierce Network
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