Klarna Mobile launches in United States

Brand: Klarna Mobile
Market: United States
Host Network: AT&T (via Gigs)
Segment: Fintech / consumer
Launched: June 18, 2025

What happened

Buy-now-pay-later giant Klarna expanded into wireless with a $40/month unlimited plan on AT&T's network, powered by Gigs' mobile services platform and managed entirely inside the Klarna app for its 25 million US customers.

Why it matters

Klarna proves the embedded-MVNO thesis at scale: with platforms like Gigs handling the telecom stack, a phone plan becomes just another product line for any large consumer app.

Fintech

United States

Source: Klarna

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