No Name Mobile launches in Canada
- Brand
- No Name Mobile
- Market
- Canada
- Host Network
- Bell
- Segment
- Discount retail / prepaid
- Launched
- April 10, 2024
What happened
Loblaw launched No Name Mobile on April 10, 2024, extending its famously bare-bones yellow-label discount grocery brand into prepaid wireless, sold at No Frills stores across Canada over Bell's network.
Why it matters
Canada's concentrated wireless market has few true MVNOs, so the country's largest grocer entering with its hardest-discount brand was a notable wholesale opening — and a test of whether grocery-store trust translates into wireless in a market where prices run among the world's highest.
Source: iPhone in Canada
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