MVNO Launch Tracker
Launched October 29, 2024NuCel (Nubank) launches in Brazil
- Brand
- NuCel (Nubank)
- Market
- Brazil
- Country
- Brazil
- Region
- Latin America
- Host Network
- Claro
- Segment
- Fintech / consumer
- Launched
- October 29, 2024
What happened
Nubank, the largest digital bank outside Asia, launched NuCel, a mobile service for its Brazilian customers running on Claro's network — extending its 100M+ customer platform beyond financial services into connectivity.
Why it matters
NuCel is the flagship example of the fintech-MVNO playbook: banks with massive engaged user bases can bolt on wireless at near-zero acquisition cost, a model now spreading worldwide.
Fintech
Latin America
Source: LatamList
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