MVNO Launch Tracker
Launched October 29, 2024

NuCel (Nubank) launches in Brazil

Brand
NuCel (Nubank)
Market
Brazil
Host Network
Claro
Segment
Fintech / consumer
Launched
October 29, 2024

What happened

Nubank, the largest digital bank outside Asia, launched NuCel, a mobile service for its Brazilian customers running on Claro's network — extending its 100M+ customer platform beyond financial services into connectivity.

Why it matters

NuCel is the flagship example of the fintech-MVNO playbook: banks with massive engaged user bases can bolt on wireless at near-zero acquisition cost, a model now spreading worldwide.

Fintech
Latin America

Source: LatamList