Pride Cell launches in United States
- Brand
- Pride Cell
- Market
- United States
- Country
- United States
- Region
- North America
- Host Network
- AT&T
- Segment
- Consumer prepaid
- Launched
- October 9, 2026
What happened
Pride Holdings Group announced the commercial launch of Pride Cell on October 9, 2026, a consumer mobile brand created for the LGBTQ+ community and operated in partnership with Perch Mobile on the AT&T network. The company published introductory pricing (an unlimited plan at $13.33/month for the first three months, then $29.99/month) and said $1 from every monthly bill will be donated to The Trevor Project.
Why it matters
This is a brand-driven MVNO launch that leverages a third‑party MVNO operator (Perch) to go live quickly on a major US host network; it reflects continued interest in community/affinity MVNOs as a low‑capex route to recurring revenue and cause-marketing differentiation. For carriers and enablers it signals persistent demand for white‑label MVNO deals that combine niche branding with existing wholesale platforms.
Source: EQS / NewMediaWire (Pride Holdings Group press release)
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