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MVNO Launch Tracker
Launched February 15, 2022

Salam Mobile launches in Saudi Arabia

Brand
Salam Mobile
Market
Saudi Arabia
Host Network
Zain KSA
Segment
Consumer / digital
Launched
February 15, 2022

What happened

Salam Mobile launched commercial service in Saudi Arabia on February 15, 2022 as one of the Kingdom's newest licensed MVNOs, offering digital-first prepaid plans over Zain KSA's network after being unveiled by regulator CITC at the LEAP technology conference.

Why it matters

Saudi Arabia's regulator has been deliberately reopening the MVNO market after a rocky first wave, and Salam Mobile was the proof that new virtual operators could still get licensed and launch in the Kingdom — a signal for brands eyeing the Gulf's young, digital-heavy subscriber base.

Middle East
Consumer

Source: Salam Mobile