MVNO Launch Tracker
Launched June 10, 2025SmartLess Mobile launches in United States
- Brand
- SmartLess Mobile
- Market
- United States
- Host Network
- T-Mobile
- Segment
- Celebrity / brand
- Launched
- June 10, 2025
What happened
SmartLess podcast hosts Jason Bateman, Sean Hayes, and Will Arnett launched SmartLess Mobile, a T-Mobile-backed MVNO with simplified plans starting around $15, aimed at listeners overpaying for unlimited data they don't use.
Why it matters
Media brands with loyal audiences are becoming carriers. SmartLess Mobile kicked off the celebrity MVNO wave of summer 2025 that Trump Mobile joined a week later.
Celebrity brand
United States
Source: CBS News
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