The week after Barcelona was about turning announcements into shelf space. AT&T rebuilt its consumer rate card around three new Unlimited Your Way plans, adding an entry-level Value 2.0 tier and letting customers mix and match plans across lines, a direct response to complexity fatigue and a shot at T-Mobile's more rigid lineup. The iPhone 17e hit stores on March 11 and the carriers immediately discounted it to nearly free, confirming that the value segment is where the subscriber fight is happening. In the machine-to-machine world, Verifone announced it will use Thales eSIM technology and the GSMA's SGP.32 standard to manage connectivity across its global payment terminal fleet, one of the first large commercial commitments to the new remote provisioning standard.
Mobile World Congress in Barcelona set the agenda for the entire month, and the loudest story on the keynote stage was not a carrier. SpaceX rebranded its direct-to-cell service as Starlink Mobile, disclosed 10 million monthly active users, and set a target of 25 million by the end of the year. Three days later, T-Mobile's CEO publicly rejected the idea of hosting a Starlink MVNO on his network, which tells you the carriers understood exactly what the rebrand meant. Meanwhile EchoStar closed the book on its fourth-carrier ambitions, reporting year-end results as a self-described hybrid operator that sells spectrum and rides on AT&T's network. On the MVNO side, Juniper Research sized the global market at $54 billion by 2030, and a four-company consortium launched at MWC to industrialize how new MVNOs get to market. Apple rounded out the week with the iPhone 17e, putting Globalstar-powered satellite messaging in a $599 phone.
This was the week the American wireless market showed two very different visions of its future on the same day. On February 11, T-Mobile used a combined earnings call and Capital Markets Day in New York to raise its multi-year targets, posting $71.3 billion in full-year service revenue and setting a goal of 18 to 19 million broadband customers by 2030 across fixed wireless and its growing fiber joint ventures. Hours later, US Mobile, one of the most inventive MVNOs in the country, launched Multi-Network functionality that lets a customer run two national networks at once on a single plan through dual eSIM. One company is spending tens of billions to own infrastructure, the other is treating that infrastructure as an interchangeable ingredient. Rounding out the week, Iridium reported full-year 2025 results on February 12, with $871.7 million in revenue and growing net income, a reminder that the original satellite operators are quietly profitable while the direct-to-cell newcomers burn capital.