Mobile World Congress in Barcelona set the agenda for the entire month, and the loudest story on the keynote stage was not a carrier. SpaceX rebranded its direct-to-cell service as Starlink Mobile, disclosed 10 million monthly active users, and set a target of 25 million by the end of the year. Three days later, T-Mobile's CEO publicly rejected the idea of hosting a Starlink MVNO on his network, which tells you the carriers understood exactly what the rebrand meant. Meanwhile EchoStar closed the book on its fourth-carrier ambitions, reporting year-end results as a self-described hybrid operator that sells spectrum and rides on AT&T's network. On the MVNO side, Juniper Research sized the global market at $54 billion by 2030, and a four-company consortium launched at MWC to industrialize how new MVNOs get to market. Apple rounded out the week with the iPhone 17e, putting Globalstar-powered satellite messaging in a $599 phone.
The week EchoStar chose retreat. On August 26 AT&T agreed to acquire roughly 50 MHz of nationwide spectrum from EchoStar, about 30 MHz at 3.45 GHz and 20 MHz at 600 MHz, for approximately 23 billion dollars in cash, sending EchoStar shares up 70 percent and beginning the dismantling of the fourth national network. As part of the arrangement EchoStar announced a hybrid mobile network operator agreement making AT&T the primary network partner for Boost Mobile, and framed the transactions as steps toward resolving the FCC inquiries that had put its licenses at risk. Meanwhile the FCC's satellite broadband spectrum-sharing proceeding closed its reply comment window on August 27, advancing the rules rewrite that will govern how constellations share the sky.