The busiest week of the month packed a switching offensive, a historic layoff, and the starting gun for the next big spectrum auction into three days. On November 19, T-Mobile unveiled Switching Made Easy at the Las Vegas Grand Prix, a 15-minute switching experience built around its AI-powered Easy Switch tool aimed squarely at AT&T and Verizon customers. On November 20, Verizon confirmed the rumors, with CEO Dan Schulman telling employees the company would cut more than 13,000 jobs, about 13 percent of its workforce. And at its November 20 open meeting the FCC adopted a Notice of Proposed Rulemaking to make as much as 180 megahertz of Upper C-band spectrum available for commercial wireless, feeding a congressionally mandated auction due by July 2027.
A week when two of the industry's biggest structures started to move. On November 13, Reuters reported that Verizon's new CEO Dan Schulman was preparing to cut roughly 15,000 jobs, the largest layoff in the company's history, as part of a restructuring aimed at reversing subscriber losses. The same day, Amazon retired the Project Kuiper name and rebranded its satellite constellation as Amazon Leo, unveiling a lineup of customer terminals as it shifts from launch project to commercial service. And on November 15, EchoStar completed its retreat from network ownership, shutting down its own 5G network and moving all Boost Mobile traffic onto AT&T under a hybrid arrangement, ending the four-network era in US wireless.